![]() At the time, they were watching videos of iron cutting on Youtube, and spotted potential for virality thanks to the super satisfying feeling that the videos created. They naturally looked at current social media and internet trends to find inspiration. The teams decided to apply our ‘change the toy, keep the rules’ guideline, as presented in our Publishing live streams, and the next question for Tummy Games was how to take this successful mechanic and modernise it for today’s audience. ![]() We recognised that this was down to the tap-timing mechanic, which although super difficult to execute, has proven its worth in the hyper-casual space. They realised that a hyper-casual classic, Flappy Dunk (left), which was released in 2017 in collaboration with the studio Acid Cousins, still had a super impressive D7 score of around 20%, despite the years that had gone by. ![]() One of our Publishing Managers had recently done extensive research on past hyper-casual hits. Since their first hit game with Voodoo, Tummy Games have been in regular contact with our Publishing team, participating in brainstorming sessions and coaching calls. So how did Tummy Games come up with such successful gameplay? We can actually break Slice it All! down into two key components: firstly, the tap-timing mechanic, and secondly, the ASMR/slicing feeling. Innovative ideation: modernising a hyper-casual niche The mechanic takes some time to pick up and master, which adds a balance between satisfaction and frustration, especially as you begin to familiarise yourself with the gameplay and mechanic! It also makes the game more rewarding once you start to get the hang of it. For those of you who have played it already, you’ll know that it's a skill-based runner. The game applies a tap-timing mechanic for you to move the knife and incorporates the ASMR/slicing feeling with each cut, which increases player satisfaction to the max. Your second goal is to slice as many of the obstacles as you can, picking up points and coins along the way. Slice it All! is a pretty straightforward runner - your overall objective is to get your knife from point A to point B without falling off the platform and failing. Let’s take a look at how Slice it All! went from prototype to worldwide hit, including the ideation process, how to modernise an existing hyper-casual mechanic, and five top tips on how to reduce CPI in runners. Tummy Games teamed up with Voodoo over two years ago, and this is our second hit game together! One of our top innovation techniques is 'change the toy, keep the rules', and they managed to bring this to life by combining a niche hyper-casual mechanic from two years ago with a contemporary social media trend. The game hit number 1 in the iOS games charts in 35 different countries across the world, including the United States, just weeks after its release. Slice it All! is the brand new hit game by the Serbia-based studio Tummy Games.
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